36 Our values Our four values help and remind us of how we best work together. We dare to do things differently, seek to always win with consumers and customers, and endeavour to be forever relevant and vital to our world. We work together in pursuit of our common mission and strategy, strengthening our local businesses by leveraging the power of the collective. We treat everyone with honesty, care and respect and provide our people, customers and consumers with what they need to thrive. We make good choices today to build a more sustainable business and environment fit for the needs of tomorrow.